I’m Paul Carter, and I’m here to help you grow your business online. Since 2014 I’ve been creating WordPress Digital Solutions to help hundreds of people achieve their online business goals.
A WordPress Digital Solution for your business is geared towards one goal.
Growing Your Business.
Typically, it consists of the following key components –
- A modern, fast, mobile responsive website, designed and optimised for usability.
- High quality original content specifically crafted for your target market
- ‘Accessibility’ enabled to ensure content is available to ALL web users
- Consistent SEO/SEM strategy optimised for your potential customers
- Solid social media marketing strategy aimed at engaging customers and building your brand
- Targeted EDM campaign – Newsletter/Blog – to consistently drive traffic
- Accurate, easy to understand analytics so you can pin-point strategy adjustments
- Stable, widely supported platform, optimised for security
The Website
Your website is the engine that drives your online success. A tireless employee working 24/7 to drive new clients to your business.
With the incredible rise in the use of mobile devices to access digital content, never before has it been more important to ensure that your site is optimised to perform in a mobile environment while providing the highest level of user experience (UX) available for a given device.
Your site needs to be –
- Fast loading and responsive across all platforms and devices
- Built on a modern web framework with HTML5 and CSS3
- Optimised for SEO and Social Media Integration
- Designed for Accessibility (WCAG 2.0)
- Translation ready (I18N)
- Focussed on UX
- Secure
- Easy to update and maintain
To achieve these goals, I develop websites exclusively with WordPress – the worlds most popular Content Management System, and the Genesis Framework. Together, they form the rock solid foundation of WordPress Digital Solutions powering many of the world’s most successful businesses.
User Experience – UX
Strong website design extends past colors, fonts, and layout. It focuses on the user, their needs and the desired outcome of visiting your site.
With your focus heavily aimed at providing a first class user experience for your visitors, your content strategy is the key to converting visitors into customers
What is content strategy?
A long term plan to create, deliver and maintain useful and valuable content for your target market. I call it the ‘Who, What, WOW!’
I specialise in optimising and combining content strategy with solid UX design principles to ensure that you have a deadly combination designed for conversion.
- Minimise clutter and optimize whitespace
- Simply, meaningful navigation
- Emphasized ‘Calls to Action’
- Site flow and readability
Accessibility (WCAG 2.0)
Individuals living with a disability often use assistive technologies to help with web browsing. Incorporating WCAG2.0 design principals into your website makes your site more accessible when using those devices.
Web Content Accessibility Guidelines (WCAG) 2.0 defines how to make Web content more accessible to people with disabilities. – W3C
But it’s more than just making your website look good on mobile or being screen-reader friendly. It’s about creating a website in such a way that anyone can access that content regardless of the device being used!
When sites are correctly designed, developed and edited, all users have equal access to information and functionality. – Wikipedia
The Genesis Framework features ‘Accessibility’ functionality, which I enable, incorporate and configure in every site I build, to ensure that your online presence is available to everyone.
Search Engine Optimisation
Content and design are two fundamental elements of every website. Useful, engaging, and shareable content keeps visitors interested, while attractive, functional design makes the content easy and enjoyable to consume.
But to get to your content, people have to find it first.
SEO is simply the process used to ensure that websites are found by Yahoo, Bing and Google.
Search Engine Optimisation is a dynamic strategy that starts with content planning, keyword research and site mapping, through site structure and plugin implementation, to analysis and continuous strategy adjustment.
Despite what some may tell you, there is no quick fix; you have to be prepared to put the effort in.
Social Media Integration
Social Media Marketing is an integral strategy in your digital solution, aimed at increasing ‘engagement’ with your target market on social networks, and growing the reputation of your brand. There are no shortcuts, it takes time and requires trust.
Correctly configuring a modern WordPress website to enable it to share information with social networks is a critical operation and there are a number of tools I recommend to help you manage your social media content.
Email Marketing
Email marketing was ignored, under-resourced, and often declared uncool (even dead) during the rapid rise of social media.
However, to this day email maintains a highly personalised means of presenting content to your customers. There’s no denying the value of your email list to your business.
Well gone are the days of needing to know HTML code or Photoshop to design a professional-looking email.
With modern automated and integrated email management platforms, email marketing is making a solid comeback.
I work exclusively with MailChimp, it provides a seamless integration with your WordPress website allowing you to focus on creating quality content.
Analytics
If you’re not measuring it, how can you improve it?
Quite simply, web analytics determine whether or not you’re hitting your targets.
If you’re not using a web analytics tool there’s no way of knowing whether you’re moving closer to your goal or further away from it. Ongoing analysis and documentation of changes in user behavior is critical to managing your website so that it matches your online strategy.
When it comes to the web, Google want you to succeed because it directly contributes to their success. Google provides some of the best webmaster tools in the business and their analytics available for WordPress is first class.
Security
Securing your WordPress website requires a multi-discipline strategically planned approach.
There are an extraordinary number of plugins designed to address potential security issues with your WordPress website.
Along with hard coding specific files and configuring the database, I use a selection of proven plugins from some of the biggest names in the industry.
These plugins are designed to cover the ‘Four Categories of the WordPress Security Ecosystem’
- Prevention
- Detection
- Auditing
- Utility
Ecommerce
If you’re considering including a store as part of your online presence, or perhaps your store is your online presence, then I highly recommend WooCommerce.
WooCommerce provides a time proven, robust and seamless option for your WordPress | Genesis business solution.
The Worlds Most Popular Ecommerce Platform
Recent figures (Apr 2017) show that WooCommerce powers almost 42% of global online stores.
- It boasts over 17 million downloads
- It powers over 12% of the top 10K sites in the world
- It’s global usage is growing by over 500,000 sites/quarter
- In Australia alone it’s used on over 39% of all Ecommerce websites
What better platform exists to trust the very foundations of your Ecommerce business?
So how can I help you?
Depending on your requirements, I can handle everything from setting up your domain and hosting, to website design and deployment, to scheduled maintenance plans, to complete WordPress Digital Solutions for your business.
Popular Services Include –
- New WordPress|Genesis Website design, development and deployment
- Website redesign and modernisation
- Theme and plugin selection
- WordPress Support Services, consultation and training
- Website optimisation, updates and monthly Site Care Plans
- SEO, keyword and content strategy
- eCommerce and membership site builds
- Hosting and Migration
For more information on web services and pricing, click on the link below.